Why are companies investing in Revenue Life Cycle Management (RLM) initiatives now? What are some core processes impacted by a holistic RLM approach? We already have ERP, CRM and internally developed systems. Do we need to replace them?

Stephen Hurrell discusses this and more in this Q&A. Download to learn more.


Stephen Hurrell

Director of Research, Office of Revenue
Ventana Research, Now Part of ISG

Stephen Hurrell leads the Office of Revenue software research and advisory expertise at Ventana Research, now part of ISG. His topics of coverage include digital commerce, partner management, revenue management, sales engagement, revenue performance management and subscription management.