Why are vendors and customers increasingly looking at subscription, usage or milestone pricing for products and services? What are key considerations for the office of the CFO when adding subscription, usage or milestone pricing? What are more advantages of a modern lead-to-cash process and system?

Stephen Hurrell discusses this and more in this Q&A. Download to learn more.


Stephen Hurrell

VP and Research Director
Ventana Research

Stephen Hurrell is responsible for the overall research direction for the Office of Revenue at Ventana Research, including the areas of digital commerce, price and revenue management, product information management, sales enablement, revenue performance management and subscription management. His focus areas include product and CS leadership, data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms.