Why are customers asking for subscription, usage, and milestone pricing? What are the key considerations for the Office of Sales and the wider revenue team? What issues could older systems have on an organization’s ability to support a modern process?

Stephen Hurrell discusses this and more in this Q&A. Download to learn more.


Stephen Hurrell

VP and Research Director
Ventana Research

Stephen Hurrell is responsible for the overall research direction for the Office of Revenue at Ventana Research, including the areas of digital commerce, price and revenue management, product information management, sales enablement, revenue performance management and subscription management. His focus areas include product and CS leadership, data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms.