An Exclusive Q&A

What is the purpose of people analytics within an organization, and what are the typical challenges to deploying and maximizing the value of people analytics? Read the Q&A.


Mark Smith

CEO and Chief Research Officer
Ventana Research

Mark Smith is the CEO and chief research officer of Ventana Research and drives the company’s global research agenda. Mark is an expert in enterprise software and business technology innovations including the business areas of customer experience, sales and marketing. Mark covers the digital technology innovation areas of artificial intelligence, business analytics, big data, bots and natural language processing, collaboration, Internet of Things, mobile technology and wearable computing.