Six_Steps_to_Effective_Marketing_Planning_F&B_eBookGuide the Assessment Process for a Dedicated Planning Software Approach

Accurate and effective planning is essential to the successful operation of every aspect of a business. This is particularly true for marketing, which must be effective to ensure business performance. Yet fewer than one-half of the organizations in our benchmark research on next-generation business planning said they are satisfied with the process their organization currently uses to create marketing plans. Planning can be effective only when planners have information and metrics readily available to guide decisions about where improvements are needed and what goals must be accomplished. In this ebook we present six steps toward a marketing planning software business case drawn from the experience of thousands of organizations that have successfully invested in planning and have made their marketing more competitive and effective.

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