Consolidate, Enrich and Govern All Your Shared Information
Master data management (MDM) is critical to ensuring that your organization has the clean, consistent data needed to operate efficiently and effectively. Excellent customer experiences and effective omnichannel engagement often depend on enrichment with third-party data and accurate identity resolution of interactions from any point of engagement. Self-service and mobile applications depend on accurate, up-to-date master data to match individuals with shopping cart and order statuses. On-time deliveries depend on accurate, up-to-date master data to ensure appropriate inventory levels to match bills of materials. Ensuring privacy and regulatory compliance depends on accurate, up-to-date master data to identify and protect personally identifiable information. Yet our research shows that less than one-quarter of organizations (22%) are very confident in the quality of their data.
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