Winning_and_Retaining_the_Modern_Customer_eBookDevelop a Robust CX Strategy to Reach Today's Hard-to-Impress Buyers

A strong understanding of who your customers are, what they want and how much theyre worth is essential to meeting their needs. Insights into the mind of individuals and the broader customer base are critical to this understanding, but surveys are increasingly ineffective because they’re too coarse and customers view them as a waste of time. 

But customers are telling you more than theyre saying, even if they don’t realize it. It is possible, broadly speaking, to know more about what customers want and need than they know themselves. To access these insights and encourage long-term loyalty, organizations must use tools to hear what customers are saying and feeling, and to infer as much as possible about what really matters to them. 

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