Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

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        About Mark Smith

        Partner, Head of Software Research

        Mark is responsible for the overall business and technology direction of Ventana Research and defined the blueprint and methodology for continuous modernization across people, processes, information, and technology. He is an expert in enterprise software and digital innovation across business, and leads the vertical industry research. Mark leads the industry in the expertise of digital business covering business continuity, digital communications, digital payments, digital security, experience management, governance and risk, performance management, sustainability & ESG and work management. Mark has held CMO and product roles at research and software companies. Mark started Ventana Research two decades ago and has worked in the technology sector for over 30 years leading innovations in research and technology. Mark is an Eagle Scout and volunteers in Scouting supporting youth to reach their full potential.

        Mark Smith's Market Assertions

        Mark Smith's Industry Assertions

        Mark Smith's Perspectives