Consumers regularly engage with data-driven applications that provide personalized experiences and recommendations. Real-time data processing and intelligence are also becoming essential in the development of intelligent enterprise applications that deliver content and recommendations driven by predictive and generative AI to users responsible for customer experience, people analytics, finance analytics and marketing and sales.
The agility required to support these intelligent applications is provided by cloud computing architecture, the adoption of which has been the catalyst for digital modernization. Cloud architecture offers many advantages, including heightened agility, cost reduction, improved collaboration, enhanced security and accelerated innovation. New data platforms enable organizations to take advantage of cloud architecture to accelerate and transform business processes.
