Digital Business

Our Expertise

Organizations must have the agility and readiness to support continuous operations through an effective strategy and plan using processes and workflow with technology to guide business and have the confidence and trust to support operational priorities and desired results.​ Embrace the requirement to ensure digital transformation can provide the business continuity, experience management, governance and risk, performance management, sustainability management and work management that is supported with digital communications and digital security for enabling organizational resilience.

Ventana Research offers research-based guidance on embracing digital business to increase the effectiveness of the organization and the management of it and the execution of business processes. Change is required to maintain competitiveness and to achieve performance goals throughout the organization. Ventana Research can help.

Contact us to learn more.

 

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Through 2024, after concerted investment into digital transformation, one-half of organizations will require a new digital business and technology agenda for organizational resilience.

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Mark Smith

CEO & Chief Research Officer

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Ventana On-Demand (VOD) is an advisory service that provides access to exclusive research and monthly dialogue with our analysts.Visit the services page to learn more.
Value Index
Analytics & Business Intelligence 2018

The role of Business Intelligence software has grown exponentially over the last decade. And as it has grown; so too has analytics-based decision making. In order to get these high-value insights; businesses need the best tools. The Ventana Research

White Paper
Bringing Dashboards to Life

Dashboards combine and display information from various parts of an organization to create views of its overall status or of a particular function. For example, a dashboard of sales performance might include information about sales closed, leads gene

Webinar
Digital Innovation for Business

Satisfying the ever-intensifying demand of consumers, customers and the workforce to for an effective and satisfying business experience is no easy task; the pressure to perform and deliver on expected outcomes has never been higher. Fortunately, the

Research Perspective
Embed Analytics for More-Informed Decisions

Self-service analytics is a goal for most organizations, but in many cases it has not become a reality. Just two out of five organizations (40%) report that users can analyze data without the assistance of IT. Yet those who are able to operate withou

Viewpoint
Data Lake Platforms: The Key to Success

Data lakes are important. They provide organizations the opportunity to analyze data from all sources not just one and they allow organizations to analyze data at any level of detail. These analytical capabilities enable organizations to improve busi

Presentation
Monetizing Data Through Customer Facing Analytics

David Menninger shares research details on how real-world organizations are using customer-facing analytics to monetize their data.

Research Perspective
Evaluation Criteria for Enterprise Geocoding

The process of geocoding increases the quality of business information by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding, operational risk increases, business cycles are wast

Viewpoint
Compensation Software: Game-changing ROI Opportunity

Organizations around the world valiantly try each year to make it through another compensation planning cycle relying on spreadsheets. However, increasingly complex compensation process requirements make it more and more difficult for organizations t

Viewpoint
A New Era in Messaging as a Service

The transition to cloud computing has introduced new challenges for organizations seeking to satisfy the next generation of business requirements for digital transformation. Doing this is not simple; the reality is that the many disparate cloud-relat

eBook
Future-Proof Your Data Lake Environment

Data lakes can provide organizations significant value and help them improve their business processes. They provide the data needed by an organization to have a complete picture of its operations and its customers allowing it to stay ahead of its com

Presentation
Take the Lead: Activate Your Data Science Practice

This presentation by Ventana Research's David Menninger shares research details on the benefits of scalable, secure and deployment-ready platform approach to data science vs. one-off tool, proven architectures, capabilities and approaches that help k

Research Perspective
Putting Customer Conversations to Work

Customer conversations are a valuable source of information with which to enhance customer engagement. Speech analytics is the key to unlocking the value in these conversations. When conversations are deconstructed using speech analytics they provide

White Paper
Apache Hadoop 3 Improves Big Data Workloads

Hadoop 3 is the third major revision of the big data distributed computing framework. The enhancements provide additional scalability and high availability features. They also enable new workloads involving artificial intelligence, machine learning a

White Paper
Digital Innovation for the Intelligent Enterprise

The pace of business today requires organizations to constantly examine how to make their people and processes more effective. One proven approach to improving business performance is to harness the insights and intelligence that analytics can provid

Viewpoint
Streaming Data: A New Imperative

Organizations’ use of data and information is evolving as the amount of data and the frequency with which that data is collected both grow. Data now streams into organizations from a variety of sources such as social media feeds and internet of thing

Viewpoint
The Value of Multi-Model Databases

Relational database technology first appeared almost a half-century ago and for decades the database market appeared to be consolidating around the use of relational databases for most types of workloads, even if it wasn’t very well suited to some of

Value Index
Collaborative Analytics & Business Intelligence 2019

This Ventana Research Value Index on Collaborative Analytics and Business Intelligence assesses how well vendors’ offerings meet what our benchmark research finds are buyers’ requirements for analytics and BI software. This Value Index evaluates the

Viewpoint
Maximize the Value of Manufacturing Data Sources

Manufacturing data comes in many shapes and sizes including everything from big data sources to unstructured documents. To be competitive and to operate efficiently manufacturers must use all the data at their disposal to improve their business proce

Presentation
Redefining Sales Planning with Applied AI

Sales planning has been a game of guesswork with spreadsheets. Sales ops leaders often make their sales quota and capacity planning choices on gut instincts and historical data. But, that approach needs to change today.  This is an era where AI and

Presentation
Take the Lead Activate Your Data Science Practice

Data science and Machine Learning are the hot topics theses days in businesses and organizations. But, machine learning is still new for most of the organizations. Data shows that only 31% of the organizations are using machine learning for more than

Presentation
Trends in Augmented Reality for Sales and Marketing

Augmented Reality is an Interactive Experience that combines computer-generated perceptual overlays on real world physical objects with digitally presented information. Our research found that 46% of organizations view mobile technology as playing a

Presentation
What’s Next in Mobile Applications for the Front Office

It is essential to provide a simple approach to the front office for digital transformation through applications designed to operate on mobile devices. The importance of this can be measured by dramatic improvements to efficiency and the results can

Research Perspective
Moving from Batch to Event Streaming

Data is generated continuously today because an organization’s operations are continuous. Historically, data architectures have been designed around batch processes but streaming data requires an event-driven approach. Event-driven architectures are

White Paper
New Approaches to Master Data Management

Accurate data is critical to business processes and operations, but our research shows that less than one quarter (22%) of organizations are very confident in the quality of their data. Master data management processes provide the ability to improve

White Paper
Augmented Reality is Changing Marketing and Sales

Organizations must improve how they market and sell products to their buyers. They must make the process easier, ensuring prospective customers are able to understand how products operate or can be applied to their specific set of requirements. In th

Viewpoint
Can Your Data Keep Up with Your AI and ML Efforts

As data volumes and velocities increase, more and more decisions are being made using AI and ML. However, the process of operationalizing AI and ML models requires a dynamic data architecture that can constantly be training new models while simultane

Analyst Perspective
The Ventana Research Digital Technology Agenda in 2020

Ventana Research recently announced its 2020 research agenda for digital technology, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value and improve business outcomes.

Analyst Perspective
The Business Continuity Imperative: Digital Technology for Optimal Operations in 2020 and Beyond

The imperative to infuse digital technology into your organization is not new, but it’s more essential than ever that organizations embrace digital transformation and business continuity to improve processes.

Analyst Perspective
The Business Continuity Imperative: Digital Innovation for Optimal Experiences in 2020 and Beyond

At Ventana Research we’re familiar with the need for digital transformation as we have been researching and providing education on this topic for almost two decades.

White Paper
The Age of Communication Platforms

Modernizing communication technology within the organization will improve the overall employee and customer experiences by reducing friction and enabling richer, more reliable communication experiences across all business functions. Deploying a next-

White Paper
Unlocking the Promise of Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning (AI/ML) have quickly become difference makers for organizations looking to develop a competitive advantage. AI/ML enables organizations to make sense of the increasingly large volumes of complex informatio

Analyst Perspective
ServiceNow: Now Platform earns our Overall Digital Innovation Award

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and the

Videocast
The Analytics to AI Spectrum

Analytics and artificial intelligence (or AI) are different. Both are valuable and your organization should have a plan to provide both types of capabilities, but don’t expect that AI-based analyses will be a natural extension of your traditional ana

Analyst Perspective
8x8: Open Communications Platform earns our 13th Digital Innovation Award for Digital Technology

The annual Ventana Research Digital Innovation Awards showcases advances in the productivity and potential of business applications, as well as technology that contributes significantly to improved efficiency and productivity in the processes and per

Analyst Perspective
Business Continuity: Establishing Organizational Readiness for Business Resilience

Through 2021, one-half of organizations will realize that digital transformation (DX) investments have not met the organizational readiness requirements of business continuity, leading to a new focus on innovative digital technologies that more relia

Analyst Perspective
PTC Brings Innovation to Product Experiences

Augmented reality (AR) is a critical component of digital technology. The role of AR is to virtualize the visualization and engagement of assets and products with information that can enhance the value of it for many purposes including manufacturing,

Viewpoint
The Modernization of Video Communications

The important role that video plays in digital communications has been clear for some time, and our benchmark research finds it to be one of the highest growth channels for communications in 35% of organizations.

eBook
The Era of Video Communications

Digital experiences for the modern workforce must offer simplicity of usage without sacrificing sophistication of the technology itself. And the reality for today’s virtual, dispersed workforces is that video is a must-have for all digital communicat

Analyst Perspective
The Ventana Research 2021 Market Agenda: How Digital Effectiveness Impacts Organizational Agility

Ventana Research has announced its market agenda for 2021, continuing the tradition of transparency in our efforts to educate and guide the technology market but also our independence as we do not share our market agenda or analyst perspectives with

Analyst Perspective
The Digital Technology Market Agenda for 2021: Predictability in Unpredictable Times

I’m proud to share Ventana Research’s 2021 market agenda for digital technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility

Analyst Perspective
Digital Business Market Agenda for 2021 and Beyond

With the announcement of Ventana Research market agenda, a new expertise in Digital Business has been launched, I will outline the areas of focus that provide insights to organizations that can be used to optimize technology, increase agility and org

Analyst Perspective
Innovit Named a Vendor with Merit in the 2021 PIM Value Index

We are happy to share some insights about Innovit MDM drawn from our latest Value Index research, which assesses how well vendors’ offerings meet buyers’ requirements.

Analyst Perspective
Moovila Earns Digital Business Innovation Award for 2021

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization. Our

Analyst Perspective
ConverSight.ai Earns 2021 Digital Innovation Award

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

Analyst Perspective
Expert.ai Earns 2021 Digital Innovation Award for Digital Technology

The annual Ventana Research Digital Innovation Awards showcase advances in the productivity and potential of business applications, as well as technology that contributes significantly to the improved processes and performance of an organization.

White Paper
The Digital Age of Data Intelligence

The age of data is here, and the value of all that data to organizations continues to increase. Data has, in fact, become integral to an organization’s ability to grow and thrive. So, it is essential that organizations tap into every available source

Market Perspective
Blue Prism’s Robotic Process Automation Creates a Digital Workforce

Robotic process automation has developed into a significant part of the enterprise software and low- to no-code development approach in the past few years.

Analyst Perspective
Why I Joined Ventana Research to Advance Digital Technology

I am very happy to announce that I have joined Ventana Research to help lead the expertise area of Digital Technology, including Analytics and Data, Cloud Computing, Artificial Intelligence and Machine Learning, the Internet of Things, Robotic Automa

Market Perspective
Guide Successful Technology Vendor Selections for Best Outcomes

Business improvement stems from technology investments that advance automation and apply intelligence to your work and processes, increasing the potential achievement of desired outcomes.

Market Perspective
International Game Technology Earns Digital Leadership Award in Digital Business with Moovila for 2021

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application

Market Perspective
City Furniture Earns Digital Leadership Award in Digital Technology with Denodo for 2021

The annual Ventana Research Digital Leadership Awards recognize organizations and individuals that utilize technology to advance business and IT. The Digital Leadership Awards showcase the professional leadership and their use of business application

Analyst Perspective
Digital Business Market Agenda for 2022: Resilience and Readiness

With the announcement of Ventana Research’s 2022 Market Agenda, our expertise in Digital Business continues to advance the market need for effective investments into technology, and I will outline here the key areas of focus to provide insights to or

Analyst Perspective
The Digital Technology Market Agenda for 2022: Innovation for Business Resilience

I’m proud to share Ventana Research’s 2022 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that increase workforce effectiveness and organizational agility

Want to see all the research?

Ventana Research 14th Annual Digital Innovation Award Winner

Ventana Research 14th Annual Digital Leadership Award Winners

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Market Agenda & Calendar

Ventana Research maintains a rigorous approach to its areas of research expertise through a methodology of processes and activities to ensure we provide the best possible insights on technology across business and IT. This is represented in our Market Agenda, which is a foundation for providing actionable information and guidance to help you identify opportunities for improved competitiveness and effectiveness. Other industry analyst firms lack methodology and a publicly available research agenda and are easily biased by clients and the industry. We take pride in our reputation for independence and provide our research calendar and agenda for visibility into the upcoming months of activity.

June

  • Analyst and Market Perspectives
    The Opportunity for Experience Management
  • Benchmark Research
    State of Digital Business in design
  • Dynamic Insights
    Work Management in design
  • Value Index
    Work Management in design

July

  • Analyst and Market Perspectives
    The Mandate for Digital Communications;
    Digital Security
  • Benchmark Research
    State of Digital Business to launch
  • Dynamic Insights
    Work Management launches
  • Value Index
    Work Management in collection;
    Performance Management in design

August

  • Analyst and Market Perspectives
    Digital Transformation Destruction
  • Benchmark Research
    State of Digital Business in collection;
    Digital Commerce in collection
  • Dynamic Insights
    Work Management in collection
  • Value Index
    Work Management in collection;
    Performance Management in collection

What to see our research plans for the year?
Download the full research agenda

Ready to start?


We provide insights across all parts of business and IT, from Finance and Sales, to Customer, Marketing and Human Resources.
Let us know what your organization is struggling with, and a member of our Account Team will reach out to see how we can help.