Market Perspectives

Ordway is Vendor of Merit in Subscription Management Value Index

Written by Ventana Research | May 31, 2023 12:00:00 PM

We are happy to share some insights about Ordway drawn from our latest Value Index research, Ventana Research Value Index: Subscription Management, which assesses how well vendors’ offerings meet buyers’ requirements.

In all of our Value Indexes we utilize a structured research methodology that includes evaluation categories designed to reflect real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for subscription management. We evaluated Ordway and 20 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and on data derived from our benchmark research on subscription management.  

Ordway was categorized as a Vendor of Merit, ranking 20th overall in this Value Index evaluation. It ranked 20th in Product Experience where it performed best in Reliability, placing 15th. It ranked 14th in Customer Experience and performed best in Validation, placing 13th. Its overall performance was impacted by its lower rankings in Adaptability and Capability. These two categories represent 40% of the weighting in the overall Value Index.

When compared to all vendors in this Value Index, our assessment finds that Ordway could perform better in Capability, where it placed 17th, by examining its data mediation and usage pricing. In Adaptability, where it ranked 21st, it could improve configuration, customization and integration to support customers specific needs.

Ordway could perform better overall in this evaluation by addressing its Adaptability score of 29.9% with increased configuration and customization support. Ordway’s strongest performance came in Reliability at 70.9% where it did well with scalability and technology architecture and operations.

This assessment was based on Ordway Billing and Revenue Automation software version Winter ’23 and was available in March of 2023.

Ordway, like all vendors in this market, should ensure they are tracking the needs and expectations of consumers including business customers, as more organizations outside of the traditional digitally native industries continue to evolve their use of mixed revenue models including subscriptions.

This research-based index is the most comprehensive assessment of the value of subscription management software in the industry. Technology buyers can learn more about how to use our Value Index by clicking here and included vendors that wish to learn more can click here. Read the report here.