Building a Foundation for Improving Business Decisions

"In today’s dynamic business environment, competitive forces are putting pressure on companies to better understand their customers and how to serve them, to optimize their operations and control costs, and to rigorously address security risks and regulatory requirements.

"Properly applied, analytics can help in all these areas. Research conducted by Ventana Research finds that among significant business technology trends analytics is organizations’ top priority, identified as such by 39 percent of research participants."