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The Importance of Data
In today’s competitive business environment, organizations must effectively harness and maximize the power of data to be successful. To do so, companies need a powerful data stack that takes data from a state of chaos and turns it into a strategic advantage.
The opportunity to capitalize on organizational data is a priority for data leaders. Our research finds that data and analytics efforts are most often applied to customer-facing activities. The results of those efforts are impressive, with 70% of organizations reporting improved efficiencies, and 43% highlighting achievement of a competitive advantage.