Advanced Analytics Complements BI
Today the need to process and analyze the ever larger volumes of data being generated is causing many businesses to consider expanding the capabilities of their business intelligence (BI) systems. Being able to do so can be a competitive differentiator. For example, to deliver satisfying experiences, customer service organizations need more than ever to understand their customers and identify root causes of their problems. A next-generation BI system that utilizes multiple data sources and also offers predictive analytics can provide the needed guidance.