New technology can digitally transform sales and boost your revenue potential

Watch the on-demand webinar replay now!

Pity the poor sales organization! – always being called on to generate revenue but rarely receiving the level of investment it needs to be able to work smarter and more effectively. Sales force automation and the more recent promise of CRM have fallen short of delivering the insights and guidance that would help improve their ability to prioritize opportunities. Now, enter a new generation of technology in the for of artificial intelligence (AI), and we have actually begun to see the possibility of delivering on the promise of what can be done using advanced analytics and guidance-driven applications.

Mark Smith, CEO and chief research officer of Ventana Research, has more than two decades of hands-on and analytic experience in sales processes and technology. In this webinar, Mark presents his research-based insights and lays out the five steps that must be taken by every organization looking to embrace technology to realize full selling potential:

  • What is the potential of predictive sales and AI?
  • How can predictive analytics help your sales team be smarter and more effective?
  • In what ways does Sales needs to adapt and move beyond an SFA-based culture?
  • How will collaborative and guided selling improve the organization’s sales potential?
  • Learn the five steps to adopt digital innovation and supercharge your sales success.

So fill out the form and watch the on-demand, 30-minute webinar now!

About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.