A new generation of applications using digital technologies will optimize sales potential

Watch the On-Demand Replay now!

Disparate applications and data sets create barriers with antiquated SFA make it difficult for Sales to know how it is performing and what it should be doing to improve performance. Now, though, a new generation of robotics- and AI-enabled sales performance management applications are now available to help maximize the organization’s sales potential. Applying machine learning and analytics with the right level of automation can create engagement and levels of productivity not possible using yesterday’s approach to sales performance management. Will you invest into your sales organizations effectiveness and motivate them to improve?

Mark Smith, CEO and chief research officer of Ventana Research, has more than two decades of hands-on and analytic experience in sales processes and technology. In this webinar, Mark presents his research-based insights and lays out the five steps that must be taken by every organization looking to embrace technology to realize its full selling potential:

  • Understanding what sales performance management really is and why is it essential.
  • Learning how robotics and automation can optimize sales processes.
  • Exploring in what ways the use of AI and natural language processing can help manage sales performance.
  • Getting clear how bots can help increase the engagement of sales organizations and improve outcomes.
  • Learning the five steps that are essential to innovate your use of sales performance management.

Ventana Research asserts that by 2020, only 25% of sales organizations will have embraced sales performance management systems to manage sales as well as compensation. Attending this webinar will help ensure your organization is able to take advantage of the potential offered by managing sales performance with applications. 

So register now and watch the on-demand, 30-minute webinar.

About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.