Digital technology innovations will improve the effectiveness of your product information

Watch the 30-minute, On-Demand Webinar Replay Now!

We are observing a radical change in consumer expectations about purchase-related product information. In this age of instant online response, consumer patience is in precipitous decline. This is forcing organizations to modernize their use of product information management to provide a more rapid and improved digital experience across all engagement channels. The timing is good: Digital innovations and robotic automation and intelligence are demonstrably able to improve product information quality and also make the information available in forms never before considered.

Ventana Research has conducted research into the intersection of the customer experience and product information management for more than a decade. This webinar will distill our latest research findings to help attendees move beyond the industry rhetoric and focus on concrete steps to help marketing, sales, operations and supply chain organizations improve the quality of product information and thus the customer journey.

Mark Smith, CEO and chief research officer of Ventana Research, has 30 years of hands-on experience with applications and business processes. Mark asserts that by 2021, 50 percent of organizations will use a modern dedicated PIM environment to manage product processes and provide high-quality product experiences. In this webinar, Mark offers insight into how to establish intelligence in product processes and discuss the latest digital technology innovations that will help engage customers and improve the product experience.

In this webinar, Mark addresses:

  • How AI is changing the way product information is managed.
  • How quality product information improves experiences and engagement.
  • How bots and 24-hour information availability can reduce customer frustration.
  • How to utilize intelligent and predictive analytics to guide the availability and use of product information.
  • What five areas of digital innovation can provide improved product experiences.

So watch the 30-minute, on-demand webinar now!

About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.