Effective product information management is a high priority for most organizations today. And most lack a dedicated approach to PIM. Those that do not invest and improve will fall behind. It’s no wonder why. Research shows that PIM can improve efficiency and increase sales of products. These findings illustrate precisely why it is a critical business process and requires the right technology. Many organizations now find a large volume of errors when using spreadsheets to manage product information. Top performing companies implement a dedicated approach to PIM to encourage business users to forego dependency on IT and use PIM in their own roles to improve product information, drive sales and increase customer satisfaction.

Listen as Ventana Research CEO and Chief Research Officer Mark Smith discusses Product Information Management and its role for increasing business efficiency across your organization.