Reenergizing Digital Marketing with Effective Content and Intelligent Interactions

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This webcast is part of our "Friday Back to Business Technology Sessions – Five Session for Digital Innovation". See the other upcoming webcasts here.

Today’s marketing organizations still operate using last decade’s marketing methods, continuing to invest in outbound emails, trade shows and events and  PPC and SEO across the Internet and social media. But the pressures of GDPR and other new regulations guiding the use of personally identifiable  information (PII), are forcing marketing organizations to find innovative and effective digital approaches to create and capture marketing leads. With a toolbox of options ranging from augmented reality, chat and voice bots to interactive content marketing, a focus on the digital experience can engage your audience – but it will require rethinking and new design approaches to develop marketing that delivers value.

Mark Smith, CEO and chief research officer of Ventana Research, has 30 years of hands-on and business technology experience and is a past CMO and head of marketing. In this webinar, Mark offers insights on these innovations in how and what we market to ensure you’re getting maximum value from the digital experience and are increasing the conversions from top to bottom of the funnel. This webinar will address these key topics:

  • Why marketing effectiveness requires new techniques designed for the target audience.
  • How to achieve maximum top-of-the-funnel impact through digital experience marketing.
  • What types of content and technologies can engage and create digital experiences.
  • Where a focus on the digital experience in interactions and information will provide results.

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About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.