New expectations challenge business priorities for technology investment

Watch the 30-minute, On-Demand Webinar Replay Now!

Satisfying the ever-intensifying demand of consumers, customers and the workforce to for an effective and satisfying business experience is no easy task; the pressure to perform and deliver on expected outcomes has never been higher. Fortunately, the digital innovation that technology is delivering today creates new opportunities for organizations to improve the experience by inserting more intelligence and automation into business processes. Digital transformation of existing processes will not be sufficient for business to success in the future.

But the flurry of buzzwords clouding markets can confuse organizations, making it difficult to find the truth of what really delivers value to business. Which is where Ventana Research comes in. We scrutinize emerging digital innovations, from robotics and artificial intelligence to predictive analytics technology, to evaluate what will improve business processes and interactions across the workforce and customers. Every part of your organization can now innovate – if the proper assessment criteria are used to choose effective state-of-the-art technology.

Mark Smith, CEO and chief research officer of Ventana Research, has 30 years of hands-on experience with applications and business processes. Mark asserts that by 2021, 50 percent of organizations will have transformed their business processes to be more intelligent and automated by embracing digital technology. In this webinar, Mark offers insight into how to establish intelligence in business processes and discuss what your priorities should be in 2018 to help engage your customers and workforce and improve their experiences and outcomes.

In this webinar, Mark addresses:

  • How digital innovation is changing the way business operates.
  • How digital technology improves the experience and engagement of employees to customers.
  • How robotic automation and use of AI and ML can improve efficiency across business.
  • Where to build a predictive business approach and use of analytics can prescribe and guide actions.
  • What are the five steps to adopt and embrace digital innovation for business success.

So watch the 30-minute, on-demand webinar now!

About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.