Big data is of immediate relevance to the situation many organizations face today. They need to store, process and use data in significantly greater volumes than ever before. The data comes from a larger number of sources and often differs in kind from traditional business data, ranging from transactional records stored in databases to free-form text comments from websites and social media. And it needs to be processed much faster than before.
Embracing big data and applying analytics can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. Among them are recommending better offers to customers, preventing fraud, ensuring security, optimizing networks and forecasting demand.
Listen to Tony Cosentino, VP and Research Director at Ventana Research as he details the key insights and provides best practices from our new benchmark research, Big Data Analytics.