Digital technology innovations will improve the effectiveness of subscriber processes

Watch the 30-minute, On-Demand Webinar Replay Now!

We are observing a radical change in expectations about subscriber relationships. Consumers today want simpler, more immediate and more effective interactions with the organizations that provide them with services. But delivering this by improving the subscriber experience will require strategic investment in innovative digital approaches to engagement and interaction in 21st-century mediums.

Innovations in robotic automation using artificial intelligence and predictive analytics will improve subscriber processes to improve interactions and meet revenue and customer expectations. But which innovations? This webinar will demystify the technology buzzwords being thrown about in the marketplace and help marketing, sales, finance and customer-facing organizations understand how to use technology to improve their processes and the customer journey they enable – a key step in ensuring they are delivering a state-of-the-art subscriber experience.

Mark Smith, CEO and chief research officer of Ventana Research, has 30 years of hands-on experience with applications and business processes. Mark asserts that by 2021, 50 percent of subscription processes used in the digital economy will need to be assessed to be replaced to focus on the subscriber experience rather than billing. In this webinar, Mark offers insight into how to establish intelligence in subscription processes and discuss the latest in digital technology innovations that will help engage customers and improve the subscriber experience.

In this webinar, Mark addresses:

  • How AI is changing the way subscriptions are managed.
  • How quality subscriber interactions improve experiences and engagement.
  • How bots can reduce subscriber frustration and increase satisfaction.
  • How to utilize intelligent and predictive analytics to guide subscriber interactions.
  • What five areas of digital innovation can provide improved subscriber experiences.

So watch the 30-minute, on-demand webinar now!

About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.