New technology approaches help deliver a better experience

Watch the On-Demand Replay Now!

The effectiveness of digital commerce is at risk today, with antiquated technology platforms eroding usability and making it difficult to focus on the customer and product experience. Advances in AI and machine learning have begun to deliver new methods to target recommendations to buyers and improve the organization’s engagement with them through voice- and chat-based conversational bots. Will your organization invest and deliver a commerce experience that engages customers and optimizes the interactions for your revenue potential?

Mark Smith, CEO and chief research officer of Ventana Research, has more than two decades of hands-on experience in business applications and technology. In this webinar, Mark presents his research-based insights and lays out the five steps that must be taken by every organization looking to innovate and expand its customer and revenue potential:

  • Understanding what digital commerce should provide to consumers and business.
  • Learning how robotics and automation can deliver innovative digital commerce.
  • Exploring a focus on the customer and product experience to optimize commerce effectiveness.
  • Getting clear how bots can increase commerce engagement with to optimize revenue potential.
  • Learning the five steps that are essential to innovate your organization’s use of digital commerce.

Ventana Research asserts that by 2021, 50% of today’s digital commerce systems will be obsolete, lacking the technology needed to provide effective customer and product experiences. Attending this webinar will help ensure your organization’s systems do not become obsolete.

About the Speaker

Mark_2016_Circle_Zoomed.pngMark Smith

CEO & Chief Research Officer
Ventana Research

Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media. Mark has held CMO, research and product development roles at research and software companies. Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.