Many organizations become interested in predictive analytics as a way to enable them to adapt to a changing conditions and increasing pressure to perform. Intense global competition, new ways of conducting business (especially on the Internet) and difficulty in understanding customers’ behavior and preferences can challenge existing processes and delay decision-making. Businesses also must manage and use effectively a growing flood of data from more sources than ever before.
To realize the advantages of predictive analytics, companies may have transform their ways of working. As regards people and processes, a more collaborative strategy may be necessary. At an individual level they need to provide analysts with tools and skills to use predictive analytics. This research will examine how organizations can empower their people and modernize their analytic processes.
Listen to Tony Cosentino, VP and Research Director at Ventana Research as he details the key insights and provides best practices from our new benchmark research, Next Generation Predictive Analytics.