Augmented Reality is an Interactive Experience that combines computer-generated perceptual overlays on real world physical objects with digitally presented information. Our research found that 46% of organizations view mobile technology as playing a critical role in improving product information management.
Recent developments in AR technology:
- Cost of developing AR experiences has declined significantly.
- Widely available on AR-enabled mobile devices and wearable headset-based devices.
- AR has demonstrable value in marketing and selling because it generates revenue and improves the buying experience.
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