The Location Analytics benchmark assessed how the Location Analytics marketplace has evolved and provides insight on the effects of those changes. It focused in particular on the business value of information regarding location, its use in consumer-related business processes and its integration with BI and performance management processes. It also delivered detailed insights into the thinking of executives about deploying location analytics and the benefits they see from existing deployments. The research can be used to educate both customers and internal staff, deliver business opportunities and gauge the receptiveness of potential purchasers to this class of software and capabilities.