Applying analytics to big data can help organizations resolve many data-dependent management and operational issues encountered by both business units and the IT groups that support them. But many potential users aren’t sure precisely what big-data analytics is or how to use it for business advantage. The result is confusion that raises questions about the best way to proceed. This lack of clarity poses a challenge for organizations seeking competitive advantage, improved profitability, better regulatory compliance or more reliable information security. To make the right decisions, adopters need guidance based on reliable data – the kind that’s drawn from objective, in-depth research.