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Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Engaged Agents are Better for Business

        Boost Retention by Improving Agent Effectiveness

         
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        Agents are vital to delivering top notch customer support. They’re the eyes, ears and voice of a company in the marketplace, and organizations rely on them more than they realize. But now, with contact center operations significantly disrupted by the economy, the pandemic and the Great Resignation, finding and retaining great agents is hard.

        Watch and listen to Keith Dawson to learn more!

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        Keith Dawson

        VP and Research Director
        Ventana Research

        Keith Dawson is responsible for Customer Experience (CX) research, covering technology that facilitates engagement to optimize customer-facing processes. His focus areas include agent management, contact center and voice of the customer, along with technology in marketing, sales, field service and applications such as digital commerce and subscription management. Keith’s specialization is in natural language speech tools and the wide array of customer analytics.