Mobile Analytics & Business Intelligence

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2019 Vendor and Product Assessment

Executive Summary

VentanaResearch_Mobile_Analytics_BI_Value_Index-ScatterVentana Research provides unique insight into the analytics and business intelligence (BI) industry. This is important, as its processes and technology play an instrumental role in enabling an organization’s business units and IT to utilize its data in both tactical and strategic ways to perform optimally. To accomplish this, organizations must provide technology that can access the data, generate and apply insights from analytics, communicate the results and support collaboration as needed.

For analytics to be effective, they need to be available to line-of-business personnel as needed in their normal course of conducting business, which today means providing rich mobile access to analytics to support a mobile workforce seeking to conduct business in any location at any time. Workers today expect these mobile capabilities, which means organizations must make choices to provide analytics and BI platforms that can deliver them.

This Value Index assessment focuses on the challenge of delivering analytics and business intelligence on a variety of mobile devices including phones and tablets. When it comes to the smaller of these devices, mobile phones, it may not be realistic to expect full-blown analyses due to the small form factor. But screen resolution is improving, and larger devices such as tablets can support nearly any type of functionality that mobile personnel may need. These needs are substantial: more than two-fifths (45%) of organizations report that it is important or very important to be able to address data preparation tasks on mobile devices. Nearly two-thirds of organizations (65%) provide support for both types of devices

 
 

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