Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Ventana Research offers a market and customer-tailored Product Roadmapping Workshop across all of our expertise and topic areas. Our workshop consists of a thorough and collaborative review of the product vision and plans to ensure they are best communicated and presented to reach their ultimate value with customers and buyers.
Is the product roadmap effectively prioritized to industry and customer themes that are essential to success?
Does the roadmap reflect the product innovation and inside-out and outside-in perspective for the critical personas and use cases?
Does the roadmap represent the value of the product experience and is it compelling and truly differentiated to maximize the market potential?
Ventana Research’s subject matter expert, with decades of experience working with leading world-class product teams, will assess and prioritize potential product initiatives and planned innovations in a clearly communicated roadmap tailored to the needs of your internal and external audiences. The workshop will ensure the best possible roadmap that will have relevance to your buyers and customers with the most compelling impact.
As part of the Product Roadmapping Workshop, clients will receive:
Optimized market and persona-focused product roadmap
Creation of customized workshop materials
Preparation and follow up fine-tuning sessions
A full-day workshop leading and collaborating with your team
Optimized roadmap that will lead to the highest market and customer impact
Reduced time and resources to develop compelling product roadmaps
Increased time to achieving maximum value from product investments
Excited to take advantage of a Product Roadmapping Workshop? To begin, fill out the form below and a member of our Account Team will reach out to evaluate fit, provide pricing and start the process.
Download a copy of the Product Roadmapping Workshop flyer here.