Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Ventana Research offers a client-tailored Partner Experience Strategy Optimization Workshop across all of our expertise and topic areas. Our Workshop consists of a thorough and collaborative preparation and review with precise recommendations and methods on the optimal partner experience and channel strategy to competitively differentiate your business in the market through an interactive expert-led workshop.
Is the positioning and messaging sufficiently linked to industry and business themes that are not just top-of-mind but essential to buyer personas?
Is the messaging effectively incorporated within the context of product-related use cases geared to the necessary buyer personas?
Is the messaging part of the larger story being told and is it compelling and differentiated enough within the competitive landscape to invoke action from buyers?
As part of the Persona and Messaging Optimization Workshop, clients will receive:
Actionable guidance on persona and buyer-focused messaging and positioning.
Blueprint and framework for ongoing messaging optimization.
Creation of customized workshop materials to ensure workshop goals are met.
Preparation and follow up fine-tuning sessions.
A full-day workshop leading and collaborating with your team.
Optimized messaging for personas that will increase marketing impact.
Reduced time and resources to develop compelling messages.
Increased time to focus on qualified marketing leads.
Excited to take advantage of a Persona and Messaging Optimization Workshop? To begin, fill out the form below and a member of our Account Team will reach out to evaluate fit, provide pricing and start the process.
Download a copy of the Persona and Messaging Optimization Workshop flyer here.