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    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

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      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

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        Market and Product Strategy Experience Optimization Workshop

        About the Workshop

        Ventana Research offers a client-tailored Market and Product Strategy Optimization workshop across all of our expertise and topic areas. Our Workshop consists of a thorough and collaborative preparation and review with precise recommendations on the optimal product strategy and position to competitively differentiate in the market through an interactive expert-led workshop.

        Alignment

        Is the market and product strategy sufficiently aligned to buyer themes that are clearly understood and critical to buyer personas?

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        Relevance

        Is the market strategy incorporated within the context of marketing related positioning of the products unique value proposition in a highly differentiated manner?

         

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        Impact

        Is the product strategy and positioning being communicated and is it compelling enough within the competitive landscape to invoke confidence and action from buyers?

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        The Result

        Ventana Research’s subject matter expert, with decades of relevant experience as a research director, will conduct the workshop to identify and prioritize opportunities for market and product strategy optimization and guide improvements to ensure optimal results. The workshop will provide alignment to the best possible positioning to gain confidence in the ecosystem of buyers, customers and partners that have relevance to revenue growth. Clarity and differentiation in the market and product strategy is critical to gain the best possible confidence and perception in the industry.

        The Deliverables

        As part of the Market and Product Strategy Experience Optimization Workshop, clients will receive:

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        Actionable guidance on the use of the market and product strategy.

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        Blueprint and framework for on-going market strategy optimization.

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        Creation of customized materials to ensure workshop goals are met.

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        Preparation and follow up fine-tuning strategy sessions tailored to the client.

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        A full-day workshop leading and collaborating with your team.

        The Benefits

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        Optimized strategy to gain market confidence and increase business impact.

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        Reduced time and resources to establish and optimize market positioning

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        Increase trust in the market on the compelling and differentiated approach.

         

        Ready to Start

        Excited to take advantage of a Market and Product Strategy Experience Optimization Workshop?  To begin, fill out the form below and a member of our Account Team will reach out to evaluate fit, provide pricing and start the process.

        Download a copy of the Market and Product Strategy Optimization Workshop flyer here.

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