Content Available for Licensing

Unbiased Education for your Marketing 

Ventana Research’s educational services that creates digital content will help improve your sales and marketing effectiveness and thought leadership by creating dialogue with buyers and users. From top-of-funnel content like ebooks and infographics, to position strenthening assets such as white papers and self-assessments, the content below is available for sponsorship and use. If you find a piece you would like to sponsor, just fill out the form below, or reach out to a member of our client services team.

Not finding exactly what you want? We also produce new content more tailored to your unique needs, all built on our objective research for you to use. You can see all of our services available here.

See Content Available to License Now Contact us to License Content

background-2.png
White Paper
Best Practices for Optimizing Information

In order to make wise decisions and build competitive advantage, organizations of all kinds need actionable information - that is, data placed in context so it can support decision-making.

Research Perspective
Five Costs and Perils of Spreadsheets for Business Analytics

Managing performance effectively requires that a company be able to provide executives, managers and employees with accurate, timely information and make it possible for them to work interactively with that information – to see the numbers behind the

Research Perspective
Embracing Data Preparation

Data is a critical asset for business, but many business professionals have difficulty in getting to the data they need in a timely fashion. The inability to access data and prepare it for effective business use can impede efficiency in making decisi

Research Perspective
Key Indicators and Data Enable Performance Management

Performance management consists of the strategy, methodologies and processes to manage the performance of an organization and its business network to achieve an agreed-upon set of goals and objectives.

Research Perspective
Data Preparation: An Enterprise Imperative

Data is fuel for today’s businesses; they cannot run without it. Like other types of fuel, it must be processed and made ready to use.

White Paper
Analytic Discovery Unlocks Information for Business

Analytic discovery technology enables exploratory analysis that spans multiple data sets of various sizes and structures. It is similar to data science in that both use computer science and statistical techniques

Research Perspective
The Art of the Possible: The Customer Service Journey

Profitable long-term relationships with customers depend on providing superior customer service; which is to a large extent shaped by how companies engage with customers throughout the customer journey. However; for many years the goal of both the d

Research Perspective
Achieving State-of-the-Art Finance Analytics

By itself data isn't useful for business. It requires analytics to transform data into actionable information. Analytics of one sort or another has long been a core competence of finance departments; applied to balance sheets; income statements or c

White Paper
Data Preparation Adds Value to Big Data

"Data is an essential asset of all organizations. Its use impacts every aspect of a business not least of all its profitability. Today's data comes from an array of often incompatible sources including disparate in-house systems cloud-based envir

White Paper
Advanced Analytics Enhances Business Intelligence

Today the need to process and analyze the ever larger volumes of data being generated is causing many businesses to consider expanding the capabilities of their business intelligence (BI) systems.

Research Perspective
Innovation Sharpens the Customer Focus

Customer behavior has changed. Customers today use significantly more channels of communication to interact with companies. When they shop; the convenience of online access has led them to be more demanding because they can go elsewhere with a few c

White Paper
Beyond Keeping the Lights On

CIOs and senior IT leaders such as directors of global applications and enterprise architects constantly face the challenge of reducing technology costs while continuing to deliver consistent value to the business. The IT organization must always be

Research Perspective
Total Talent Acquisition for Today’s Job Market

Even when it is handled well, talent acquisition is an increasingly costly process in today’s job market. Hiring the wrong people or in the wrong positions wastes time, money and effort. The intense competition for scarce talent makes mistakes more d

Research Perspective
Developing Best Practices in Sales Forecasting

"The purpose of sales forecasting is to anticipate and facilitate sales activities and help representatives identify opportunities, reach quotas and achieve the maximum potential of their accounts and territories. We find that sales forecasting is o

Research Perspective
Five Best Practices for Sales Planning

"Launching and running a sales program without careful planning is a recipe for failure. Effectiveness in sales starts with planning. To be successful, planning must involve a range of stakeholders from various roles, use a systematic process, incor

White Paper
Human Capital Analytics Drives Strategic Business Decisions

In today’s intensely competitive markets, managers can’t rely on decisions based completely on gut feelings without running the risk of making wrong decisions that are costly in terms of both money and expertise. Instead they need high-quality inform

Research Perspective
Analytics Transforms Customer Interactions

Our benchmark research on next-generation customer engagement shows that customers interact with companies through as many as 17 communication channels, most of which are electronic. These interactions produce large volumes of speech and text data. U

Research Perspective
Fast-Tracking the Financial Close

It’s generally accepted that companies should be able to close their books within a week of the period end, whether monthly, quarterly or semiannually. Yet our recent benchmark research shows that only half of participating organizations accomplish t

Research Perspective
The Fast Close Imperative

Many CFOs and controllers find themselves in a bind. They look for ways to give the finance department a more strategic role in their company, yet they cannot provide the resources finance would need to be able to handle core functions quickly and ef

Research Perspective
Performance Management Isn’t Only for Executives

Performance management is a strategy and a set of methodologies and processes for managing the performance of the organization and its business network; its purpose is to achieve a common set of goals and objectives. At its core, then, performance ma

Research Perspective
Healthcare Performance Management Isn’t Only for Executives

Healthcare performance management is a strategy and a set of methodologies and processes for managing the performance of the organization and its doctors, nurses, caregivers and provider network; its purpose is to achieve a common set of patient and

Research Perspective
Gaining an Edge in Manufacturing with Business Analytics

Unfortunately, they’re unlikely to be able to do so by relying on the spreadsheets that our benchmark research into analytics in manufacturing finds are being used in almost two-thirds of organizations (63%). A substantial majority (92%) use them uni

Research Perspective
Gaining an Edge in Banking with Business Analytics

Business analytics today involves far more than reports and spreadsheets. But despite significant investments in business intelligence (BI) software, many midsize banks continue to operate with a limited set of analytic capabilities, focused largely

Research Perspective
Performance Management in Financial Services Isn’t Only for Executives

Performance management is a strategy and a set of methodologies and processes that can be used for managing performance in financial services organizations. Its purpose is to achieve a common set of goals and objectives in the most efficient manner.

White Paper
Five Ways to Improve the Employee Experience

The employee experience is comprised of the interactions that employees have with their organization over the duration of their employment. Innovative organizations are focusing on employee experience management to help all employees excel at their

White Paper
Analytics Is Critical to Effective Performance Management

In order for an organization to run efficiently and effectively it must actively manage its performance. Corporations, small businesses, government entities and nonprofits all must be able to set objectives, plan and budget, and review and evaluate t

White Paper
Modernizing Compensation Management

Human capital is a business’s most important asset. Most of the time it also is the largest operating expense, and thus can have a major impact on profitability and overall success. To keep employees engaged and productive, companies must of course c

White Paper
Insights on Contact Center Agent Productivity

Benchmark research carried out by Ventana Research shows that contact center executives and managers are under pressure to provide the best possible customer service while staying within tight operational budgets. At the same time centers must handle

White Paper
Bringing Dashboards to Life

Dashboards combine and display information from various parts of an organization to create views of its overall status or of a particular function. For example, a dashboard of sales performance might include information about sales closed, leads gene

eBook
Human Capital Management: A New User Experience

Human capital management is key for human resources and the business, enabling workers, managers and management to perform activities and tasks related to their employment and opportunities in the organization. Unfortunately, most HCM applications cu

eBook
Workforce Management in the Public Sector

Managing time and attendance is a central task of workforce management, for public sector organizations as well as private companies. To maximize efficiency and ensure that workers are on hand as needed, organizations should automate time and attenda

Research Perspective
Achieving a Shorter Close

Completing the accounting close quickly has been a longstanding objective for finance departments. Among those participants in our benchmark research whose departments take more than a business week to close, most (69%) said they want to shorten the

Research Perspective
Sales Planning Improves Sales Performance Management

Success in business is measured by what’s accomplished, and effective planning improves an organization’s ability to consistently achieve its objectives. When it comes to sales, many organizations are slow to recognize how ineffectual their sales-pla

Research Perspective
Three Reasons Why Visual Discovery Falls Short

Visual discovery enables organizations to visualize large volumes of data to find areas of opportunity and challenge. It provides a more intuitive representation of data than numbers in rows and columns. Visual discovery thus is an important addition

Research Perspective
Evaluation Criteria for Enterprise Geocoding

The process of geocoding increases the quality of business information by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding, operational risk increases, business cycles are wast

eBook
Establishing Cybersecurity Intelligence

Organizations are under attack, and that attack may be coming from unanticipated directions. The least recognized yet potentially greatest risk to your operation is a security breach of your IT assets. Every piece of hardware and version of software

eBook
Supercharging Sales Performance

In today's competitive markets sales organizations have to be able ot take advantage of opportunities immediately. The key to doing so is the sales forecast: It provides a roadmap to optimal execution and achieving sales targets. But forecasts are o

eBook
Customer Engagement in the Digital Age

For companies seeking to improve customer engagement, our research finds that the top two priorities are to improve customer service and contact center performance. This is notably the case for companies with large customer bases - in financial servi

Infographic
Cloud-Based Dashboards Speed Data Preparation

Reliance on spreadsheets for analytics has created a drain on productivity. Often error-prone, spreadsheets introduce numerous problems ; that keep businesses from getting the most out of their analytics, ultimately impacting performance and increasi

Infographic
Cloud-Based Dashboards Mean Better Decisions

The move to the cloud has ushered in a revolution in data processing and access. What used to be locked behind IT is now available to business users, empowering decision making and reducing the time before action. Take a look at the infographic below

Infographic
Customer Engagement in the Digital Age

With the growth of communication channel, providing a consistent customer experience is a challenge, let alone providing a superior one. But increasingly, businesses struggle to maintain all channels and continue to delight customers. Take a look at

Infographic
Business Benefits of Customer Analytics

While the customer experience has become a main way businesses compete, understanding how good that experience is has lagged. Often relying on the out of the box metrics of CRMs, businesses struggle to truly understand their customer's experience, fi

eBook
Analytics-Driven Quality Management

In many companies, the agent quality monitoring process has remained the same for years: Managers typically select a small, random set of call recordings and complete an assessment from as they listen to them. This provides only a limited snapshot of

Research Perspective
Strategic Planning for Modern Marketers

Customers have conversations across the organization. They interact with people in Sales, Service, Support and in some cases even with an organization’s products or services via smart speakers. While our research confirms that the telephone is still

White Paper
Five Keys to Choosing a Comprehensive Analytics Platform

In today’s dynamic business environment, competitive forces are putting pressure on companies to better understand their customers and how to serve them, to optimize their operations and control costs, and to rigorously address security risks and reg

White Paper
Calculating the Return on Better Planning

Realizing an appropriate return on capital spending is critical. Poor allocation of investment funds can impair the competitiveness and profitability of a corporation, which is why well-run organizations have a disciplined methodology for making thes

Viewpoint
Performance Management Supports Continuous Accounting

Continuous improvement is a pillar of continuous accounting – an approach to managing finance and accounting organizations that makes improving the department’s effectiveness practical by increasing its efficiency. A business culture that has embrace

Viewpoint
Robotic Process Automation Suits Finance and Accounting

Robotic process automation is a relatively new term in the software industry. It describes the use of programming or analytical algorithms to execute the most appropriate action in an automated workflow, without human intervention. Simple process aut

Viewpoint
Creating an Information Supply Chain

Information clearly has value. Organizations in our research reported that having the right information accessible to the right people at the right time delivers a competitive advantage, increases operational efficiencies and improves communications,

Research Perspective
Achieving Consistent Customer Experiences

Our benchmark research into the next-generation contact center in the cloud shows that 70 percent of companies expect to rely on the quality of the customer experience to compete more effectively over the next two years, and 46 percent expect to rely

Research Perspective
The Case for Benchmarking Finance and Accounting

Business benchmarking is a decades-old practice that now is entering a new era. Providers of today’s cloud-based business systems can create process benchmarks quickly and efficiently by monitoring and measuring how customers use their service. The m

Research Perspective
Managing Sales Performance in Smaller Organizations

Sales organizations, especially in small businesses, are under pressure to take advantage of every revenue-generating opportunity. Feeling they have to move fast, sales management personnel sometimes don’t conduct regular reviews of the incentives of

White Paper
Addressing Finance’s Data Problem

Numbers are the raw material for everything finance departments do. That’s why it’s essential that they have all the data they need and that it be of the highest quality. Without a guarantee of data availability and quality, both the integrity and th

Research Perspective
Managing Compensation Effectively in Banking

Sales organizations, especially in small businesses, are under pressure to take advantage of every revenue-generating opportunity. Feeling they have to move fast, sales management personnel sometimes don’t conduct regular reviews of the incentives of

Viewpoint
Planning and Budgeting under ASC 606 and IFRS 15

New rules governing revenue recognition for contracts have gone into effect. The Financial Accounting Standards Board, which administers Generally Accepted Accounting Principles in the U.S. (US-GAAP), has issued ASC 606 and the International Accounti

Infographic
Analytics-Driven Quality Management

In most customer service organizations; managing quality of telephone interactions is a manual process that involves listening to a small percentage of calls…

eBook
Sales Performance Management: A Buyer’s Guide

The success of sales efforts depends on the performance of the sales team as a whole and each of its members. But sales performance cannot be a matter of guesswork or ad hoc projections; it must be measured. Many organizations need help in managing

eBook
Improving Financial Performance with Predictive Analytics

Many Organizations today are applying predictive analytics. 83% of participants in our research said that predictive analytics is important to their organization, and nearly all executives said they consider predictive analytics important.

Research Perspective
Marketing Effectively with PIM

Marketing organizations have yet to grasp fully the value of managing product information efficiently across marketing for all business channels. Education on effective product information is critical; organizations must be able to use information to

Research Perspective
Embracing PIM as a Service

The software industry’s evolution toward cloud computing and software as a service (SaaS) has changed how and where organizations operate not just their software but their business. Almost every business application – across customer-facing functions

White Paper
Structured CRM for Business Success

Today more than ever, organizations must prioritize customers and focus on both existing and new relationships in order to increase the value of the interactions with them. A spreading awareness of the importance of customer experiences and interacti

Research Perspective
Agent Engagement Improves Customer Experience

In recent years customers have grown considerably more demanding. They expect responses to their inquiries to be fast; personalized; in context and consistent across channels. Most of all; though; they want their issues to be resolved at the first co

Research Perspective
PIM Trump MDM

Ventana Research defines product information management (PIM) as the practice of using information, applications and technology to effectively support product-related processes across an organization. When PIM is deployed, it employs a wide range of

White Paper
The Dawn of Mobile Intelligence

"The pace of technology for mobility has been growing exponentially in recent years. According to International Data Corp.'s Worldwide Quarterly Mobile Phone Tracker in the third quarter of 2010 vendors shipped a total of 81.1 million smartphones

Research Perspective
Ensuring Customer Satisfaction in Dynamic Online Markets

Over the last few years technology has forged notable changes in people’s lives. How people engage with each other has altered thanks to the pervasive influence of the internet as well as the widespread use of mobile devices, social media and text-ba

Research Perspective
Enabling Omnichannel Customer Experiences

For interactions with customers to go well, organisations must deploy a wide range of systems to manage an ever-increasing array of engagement channels. But providing the information needed for all these customer-related activities isn’t simple. Our

White Paper
Taking Control of Corporate Spend White Paper

There has long been a desire on the part of CFOs to have their departments play a more strategic and active role in the management of their organization. Many envision moving Finance from a backward-looking stance of “bean counting” to an action-orie

Research Perspective
Let's Talk about the Business, Not Just the Budget

Software that enables budget owners to concentrate on that things that matters to their performance and not just the financial aspects of their business would substantially improve the business value of planning and budgeting.

Viewpoint
Streamlining Finance Processes for Subscription Billing

Self-service business intelligence (BI) is all the rage these days, with self-service generally equated to usability. However, research suggests that effective self-service requires broader underpinnings than just usability and that organizations may

White Paper
Robotic Process Automation for Finance

Robotic process automation (RPA) is a relatively new concept in the software industry. It involves the use of programming or analytical algorithms to execute the most appropriate action in an automated workflow without human intervention. RPA elimina

White Paper
Using Automation to Close Sooner with Less Effort

Taking more than one business week to close the books prevents companies’ decision-makers from being able to act promptly on critical information. Most companies that take longer than a week have an overly manual process that wastes time and risks in

Viewpoint
The Rise of Talent Engagement for Managers

Engagement is essential to empower every employee to perform his or her best, which is a key priority among HR and business leaders. It’s critical for ensuring that the workforce – almost always an organization’s most valuable asset – is delivering m

Infographic
Collaborative Enterprise Planning Infographic

Collaborative enterprise planning is a methodology that connects all planning activities of a company’s departments and business units, enabling them to share their plans and to plan collaboratively. This form of planning uses technology to rapidly a

Infographic
Powering Total Rewards Management with Analytics Infographic

Compensation management, often framed these days as total rewards management, delivers much more strategic value to an organization when robust analytics are utilized if not seamlessly embedded in the compensation process.

eBook
The New Corporate Productivity Tool eBook

Companies routinely collaborate in creating, editing, updating, proofreading, and approving composite documents. These documents have common characteristics: they combine text and numerical data, present numerical data in tables and reference it with

Infographic
Eliminating Barriers to a Fast Close Infographic

Taking more than one business week to close the books prevents companies’ decision-makers from being able to act promptly on critical information. Organizations should evaluate such systems and build a business case that persuades notoriously hesita

eBook
Reimagine Tax Provision eBook

Make tax provision the solution for, not the obstacle to, accelerating the close, facilitating disclosures and increasing tax transparency.

Viewpoint
The Value of Multi-Model Databases Viewpoint

Database technologies are constantly evolving. This piece explores the advantages and disadvantages of multi-model databases.

Viewpoint
Give Business Analysts Better Choices for BI on Data Lakes

Big data is valuable. Our benchmark research shows that using big data analytics results in better communication, better alignment of the business, a competitive advantage, better responsiveness and decreased time to market. But big data comes in man

Research Perspective
Supply Chain Planning with Prescriptive Analytics

Supply-chain planning is more effective with the right tools. A dedicated planning application with predictive analytics can enable companies to devise optimal plans rapidly to gain a competitive edge in dynamic markets.

White Paper
The Sustainable Supply Chain

With sustainability at the forefront of many businesses, and often acting as a key differentiator, managing the supply chain to account for these practices has grown the complexity of it. Even so, many businesses can capitalize on the trend by just l

Research Perspective
Learning Management: The Key to Talent Management Effectiveness

This Research Perspective examines the relationship between learning management and talent management, specifically that enterprise learning serves as the foundation for strategic HR processes and value levers such as performance management, successi

Q&A
An Executive Discussion on Work Management Q&A

Organizations are finding it increasingly difficult to address the changing demands of work in a way that optimally utilizes resources to deliver improved results while controlling levels of financial investment.

Viewpoint
Embracing Technology for ISO 45001 OHS Standards

Newly established standard ISO 45001:2018 sets forth a framework for the management systems used for occupational health and safety. This standard will require organizations to adopt technology that can help manage the information and metrics that su

Viewpoint
Maximize the Value of Manufacturing Data Sources

Manufacturing data comes in many shapes and sizes including everything from big data sources to unstructured documents. To be competitive and to operate efficiently manufacturers must use all the data at their disposal to improve their business proce

Viewpoint
Three Ways Predictive Analytics Add Value to Manufacturers

Manufacturers are applying predictive analytics in many areas, but three key areas specific to manufacturing include: predictive maintenance, production optimization and design optimization. These three areas have the potential to reduce costs, impro

Q&A
Leadership in Planning for Sales Performance

If we have more data at our fingertips than ever before, why isn’t every sales organization operating at historic levels of efficiency?

Viewpoint
A Complete View of the Customer Enables a Better Experience

A lot is said and written today about “the age of the customer” and terms such as “customer journeys” and “customer experience” are used in many contexts. However, unlike in the ‘90s, it’s now possible for organizations to develop a more complete vie

Q&A
Accounting for Selling Costs Get Complicated

The new revenue recognition standards not only affect how recurring revenue is reported, but also how companies account for commissions and other selling costs for transactions.

Research Perspective
Building High-Quality and Complete Product Information

Product Information Management (PIM) is a set of business practices focused on managing product information so that it meets the overall needs of the entire organization, from the supply chain to commerce and customers. PIM is also a category of dedi

eBook
Collecting and Managing IoT Data for Analytics

While the Internet of Things (IoT) may still be unfamiliar to many consumers, businesses are well aware of its potential. More than 90% of participants in our research said that IoT is important to their future operations. Most said they view IoT as

Research Perspective
Continuous Accounting Drives Strategic Transformation

Continuous accounting is a framework for eliminating barriers to making the finance organization more strategic. Advanced financial management software and data management methods can streamline processes, eliminate many time-consuming tasks and smoo

Viewpoint
A New Era in Messaging as a Service

Organizations around the world valiantly try each year to make it through another compensation planning cycle relying on spreadsheets. However, increasingly complex compensation process requirements make it more and more difficult for organizations t

Research Perspective
The Mobile Revolution in Talent Management

Smartphones and tablets began as consumer products, and revolutionary ones at that, giving users new ways to interact with information and each other. Thus, it was only a matter of time until employees insisted not only on bringing their devices to w

Infographic
Adopting a Contact Center in the Cloud

Early telephony-based call centers were built using proprietary on-premises systems. As companies added additional channels of engagement, call centers evolved into contact centers. Today vendors are providing cloud-based contact centers that manage

Infographic
Managing U.S. and Canadian Employees

There are many strategic and operational benefits of having U.S. and Canadian employees in the same database. Beyond the ability to manage the workforce in a more unified way, benefits include the ability to operate with only one payroll department,

eBook
From Employer Branding to Business Sustainability

This eBook covers the relationship between learning management and talent management systems and the value they can deliver by enhancing business agility to maximize sustainability. Core to this exploration is highlighting the role learning managemen

Research Perspective
Using People Analytics in Total Compensation Management

Compensation-related analytics have evolved significantly in recent years due to advances in analytics and modeling tools and specialized compensation management applications. Another factor is a heightened awareness that in the universe of total com

Research Perspective
The Digital Future of Human Capital Management

A new generation of digital technologies is extending human capital management (HCM) systems, making them simpler and more productive than ever before. Our benchmark research into next-generation human resources management systems (HRMSs) shows that

Viewpoint
Simplifying Payroll and HCM Across Geographies

Combining U.S. and Canadian employees into a single payroll database delivers a number of strategic and operational advantages. Discover how.

White Paper
Expanding Enterprise Data Horizons

The explosion of enterprise data presents business analysts and FP&A groups with a significant opportunity as well as a substantial challenge. The opportunity is to expand the range and depth of analyses that analysts perform and to enable finance de

Viewpoint
The Roadmap for Strategic Planning Across the Enterprise

As an organization considers business ideas and initiatives it now must be more methodical in how it manages strategic planning. Under-the-covers strategic planning requires that organizations translate initiatives into the programs and outcomes that

Viewpoint
Creating Better Accountability and Experiences in Work Management

Inadequate or lack of task management leaves most organizations lagging in productivity and frustrated in establishing accountability.

Q&A
Digitally Optimizing the Customer Experience

A portfolio of industry changes are happening to meet the customer demand and needs from applications to adopting customer engagement hubs — to support any range of customer engagement. The adoption of cloud-based systems will continue to accelerate

Q&A
Subscription Management for B2B Organizations

B2B companies are adopting subscription business models to maintain closer customer relationships, add new sources of revenue and disrupt existing business models to their advantage. Software to manage subscriptions is a must for success.

Research Perspective
Making PIM Configurable and Reliable for Manufacturing

Consistent, accurate, configurable and actionable product information is essential for a smooth-running, successful manufacturing organization. Manufacturing is a particularly challenging environment in which to maintain accurate product information

eBook
Continuous Planning

Continuous planning is a highly collaborative, action-oriented approach to corporate planning and budgeting built on frequent, short planning cycles. This style of planning is designed to support senior executives by improving performance and alignin

Viewpoint
Continuous Planning Provides Action, Agility and Accuracy

“Continuous planning” describes a highly collaborative, action-oriented approach to corporate planning built on frequent, short planning cycles.

Viewpoint
Software Drives the 21st Century Tax Department

Organizations must assess how dedicated direct tax software can help them achieve greater speed, control and transparency in their tax reporting.

Research Perspective
Selecting a Platform for Enterprise Cloud Data Integration

Integrating cloud-based data with data inside the enterprise requires the right tools, and we offer five key evaluation criteria for tool selection.

Research Perspective
Embed Analytics for More-Informed Decisions

Self-service analytics is a goal for most organizations, but in many cases it has not become a reality. Just two out of five organizations (40%) report that users can analyze data without the assistance of IT. Yet those who are able to operate withou

Contact Us to Sponsor Content