More than Query and Reporting
Business analytics goes beyond query and reporting, but despite significant investments in business intelligence (BI) software many organizations continue to operate with a limited set of analytic capabilities. Query and reporting, until recently the mainstay of business intelligence, are tactically oriented activities focused on what happened in the past and lack clear ties to the overall strategy of the organization. When past occurrences were difficult to understand, BI was useful to make that easier. Today this information remains necessary, but it is no longer sufficient. Organizations increasingly need to understand what’s happening right now and to be able to forecast what is likely to happen in both the near future and the long term. The next generation of business analytics can help do this.