Dedicated Applications Help Create Accurate, Timely Sales Forecasts

"Benchmark research that Ventana Research conducted on sales performance management reveals that the top two priorities of sales management are to increase revenue (cited by 72% of participants) and to improve the efficiency of sales processes (57%). To achieve these goals a sales organization must be able to measure its current performance, understanding where and why it is falling short, and to identify trends accurately and respond to them quickly. Using sales analytics is the most effective path to help improve sales results."