A New Approach to Human Capital Management

Social collaboration now extends from people’s personal lives into their work. The tools that enable this collaboration are a natural fit for Human Resources, whose functions include communicating and engaging with employees. Our benchmark research shows that HR uses internal social media software more than any other group in the organization: While other roles typically use social media less than two hours a week, HR uses social media five hours or more per week.

Internal social collaboration tools such as discussion boards, instant messaging, wall posting and application sharing can deliver business value. By using them, an organization can enable employees to connect to one another more effectively than is possible using conventional tools that mostly automate HR forms or tasks. Social collaboration extends the value of human capital management systems beyond process automation by fostering knowledge sharing as employees work together to achieve business objectives.