PIM Complements Master Data Management
"Consistent, accurate product information is essential to meet the expectations of today’s customers. These demanding consumers want detailed information presented to them through whichever of the various channels, including websites and commerce systems, they prefer to use during interactions with companies and in the same form wherever they see it. The quality of that information impacts the customer experience, of course, and ultimately the company’s financial performance. Product information management (PIM) can deliver this reliability and increase business efficiency and customer satisfaction."