Five Good Reasons To Geocode Your Business Data
"The marketplace is a demanding taskmaster; it insists that a business stay agile and open to new ideas and directions in order to remain competitive. This has very much been the case with location as a customer and operational attribute. With striking rapidity, location has become the key to reaching new customers and servicing existing customers more effectively. However, to use location attributes to operate smarter, organizations first must ensure that their information is coded with location-specific data to enable business processes that utilize geographic location as a decision factor."