Businesses Need More than Visualization for Analytics

"Visual discovery enables organizations to visualize large volumes of data to find areas of opportunity and challenge. It provides a more intuitive representation of data than numbers in rows and columns. Visual discovery thus is an important addition to the business analytics toolbox.

Today, new visualization approaches allow users to move beyond pie charts and bar graphs to more advanced visualizations such as heat maps and scatter plots that can render data in multiple dimensions. Moreover, in-memory processing technology enables exploration of data without having first to model data relationships. For these reasons, visual discovery tools have become popular among line-of-business analysts and knowledge workers who find they are able to explore various data sources and information without involving the IT department."