Research Perspective

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Evaluation Criteria for Enterprise Geocoding:

Choosing the Right Software to Provide Location Intelligence

Starting with Geocoding

The process of geocoding increases the quality of business information by augmenting geographic references to fully support operations and decision-making. Without the dimension added by geocoding, operational risk increases, business cycles are wasted, customer satisfaction declines and the likelihood of decisions that could be flawed increases.

Organizations should plan the implementation of enterprise geocoding carefully. To begin, identify how it can help improve your processes. Identify the range of geographies you need to cover, domestically and, if your business functions globally, internationally. Also determine the categories of your business data to which enterprise geocoding must be applied. At a minimum this will include customer, product and service, location, asset and workforce data.



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