Research Perspective

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PIM Trumps MDM:

Supercharging Product Processes with Accurate Information

PIM Delivers Value

Ventana Research defines product information management (PIM) as the practice of using information, applications and technology to effectively support product-related processes across an organization. When PIM is deployed, it employs a wide range of information, including images and videos and other visual and descriptive content, to market and sell products.

Because products and services are at the core of every organization, investing in managing them well would appear to be common sense. However, only one quarter (24%) of organizations say they are satisfied with their current efforts, an indication that many organizations have yet to sufficiently embrace PIM. When they do, organizations will be able to significantly increase the efficiency of product-related processes by establishing and utilizing a single authoritative version of product information.

An Array of Challenges

Our benchmark research on customer engagement identifies three primary challenges companies face in providing an omnichannel experience: disparate business systems, stand-alone communication channels and disconnects between internal business groups. These issues prevent companies from providing easy, personalized and consistent experiences at every touch point.


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