Ventana Research today announced that marketing and operations veteran Paula Sansburn was appointed SVP and Chief Operations Officer (COO) of Ventana Research. Sansburn will be responsible for the operations of the business including marketing, sales, client engagement and administration. In this position, she will work with the entire company to help with operational and revenue growth of the firm.
Prior to joining Ventana Research, Sansburn spent more than 30 years in the marketing, sales and operations arena. Working with Deloitte, Microsoft and most recently GreenFig (a Micro education company), her experience ranges from large corporations to small privately held companies where she has helped shape the firm’s operational plans for marketing and sales success, focusing on customer satisfaction and success programs. Paula recent experience in digital marketing agencies like Square2 and BlueBird Strategies provides additional depth in applying the latest in digital marketing to Ventana Research and its clients.
“Our continued growth and opportunity to scale the firm required that we bring in executive leadership to guide Ventana Research to reach its full business potential”, said Mark Smith, CEO & Chief Research Officer at Ventana Research, “Paula’s experience in operational leadership, depth in marketing and client services, and proven track record of growing teams and reaching objectives is exactly what our firm needs to reach the next level of success. We are very excited to have her join the leadership team.”
“I am extremely excited to join Ventana Research, bringing my broad-based experience on all sides of Operations (sales, marketing, client engagement and administration) over three decades”, said Sansburn. “The team, clients, services and potential are obviously impressive. I look forward to contributing to the efficiencies of the company and being part of the management team.”
Paula can be found on Twitter at @Psansburn_VR and on LinkedIn at https://www.linkedin.com/in/paula-sansburn-tobol/. To contact Paula directly, send an email to email@example.com. You can learn more about Ventana Research on LinkedIn.
About Ventana Research (STANDARD BOILER PLATE BELOW)
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.
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