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Ventana Research Releases Landmark Business Technology Innovation Benchmark Research

New research sharpens focus on the reality of six key technology innovations to provide critical insight into how each can be used to create real business value

Bend, OR / Dec 06, 2012 / by Ventana Research

SAN RAMON, CA, December 6, 2012 - Ventana Research published it's newest benchmark research on what it defines are the most important six key technology innovations for business; Big Data, Business Analytics, Social Media, Collaboration, Mobile and CloudComputing. The firm embarked on this benchmark research as it commenced its 10th year of providing technology research into business and IT. The research set out to evaluate the mainareas of significant technology advancements for the next decade and identify how businesses can use them to gain a critical advantage.

In the last decade, developments in technology have changed the way we live, communicate and do business on a global level. These advances in business technology have created a proliferation in information of all types. The data needs to be stored, analyzed, and acted upon to gain any ground in today's competitive business environment. Aging technology systems and business processes cannot withstand the strain. Businesses will need to undertake a systematic analysis to make more radical improvements to their people, process, information and technology to prosper.

The research indicates that as organizations attempt to makethese critically needed process and technology improvements, theyturn to business analytics first with 52 percent ranking it as veryimportant. This was followed by mobile technology (38%) ranging down to social media (16%). The reasons for this are revealed in the research key insights. The research shows that organizations attempting to innovate do so to drive business improvements (60%) and improve the quality of business process (57%). While the research revealed that all six of these technologies are shown to provide drastic improvements, the use business analytics is the first step identifying areas for improvements and methods to drive change. The remaining five technologies were typically implemented to resolve specific business issues.

"Innovative technology has emerged at a rapid pace in the last decade, changing the way business and IT operate." said Mark Smith, CEO and Chief Research Officer of Ventana Research. "This new benchmark investigated the fast changing technology landscape in six key technologies to provide education and comprehensive set of best practices to help organizations gain a competitive and profitable edge. Gaining this knowledge is no easy task. It requires the thorough and independent research that Ventana Research is known to provide to the industry for the past decade."

Ventana Research will expand on the key findings of this benchmark research during a live webinar on December 19th at 11 am PT. To participate in the webinar, or view it after it has taken place, visit:

To learn more about Business Technology Innovation or purchase the full report and get advice on how to select and use technology effectively, please visit: a part of your registration you will receive insights and education from Ventana Research on using technology effectively inbusiness. Ventana Research thanks those that participated in thebenchmark who helped make this industry benchmark research a reality. Ventana Research provides guidance to organizations inbusiness and IT in information technology through its Ventana On-Demand and with its assessment and educational services offerings.

About Ventana Research 

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments,education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-basedbenchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

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