Press Releases

Ventana Research Celebrates Ten Years of Research and Provides Exclusive Insight on Groundbreaking Research on Innovative Technology

Premier business technology research firm unveils key insights from independent and unbiased benchmark on the benefits and best practices of using innovative technology for business and IT

Bend, OR / Nov 08, 2012 / by Ventana Research


SAN RAMON, CA, November 08, 2012 -- Ventana Research has announced that the firm will share key findings from its yet to be published Business Technology Innovation Benchmark Research, as well as present facts from other new and recently released research on big data, cloud computing, customer experience and agents, integrated business planning, predictive analytics, next generation workforce management, product information management and next generation business intelligence technologies and more at the Ventana Research Business Technology Innovation Summit on November 8th in San Jose, CA ( where the firm will celebrate ten years of providing quality research.

The business technology innovation benchmark research is a groundbreaking effort from the firm to capture the truth about best practices and benefits in using technology to innovate business and identifying how technology has real impact on the way companies do business. Ventana Research will also present insight to the 2013 research agenda and direction of the technology industry to help with strategic planning based on timely, fact-based research and best practices.

Ventana Research has provided in-depth, fact-based and independent technology research to the industry over the last decade. While other industry analyst firms allow vendor bias in their research, the firm remains true to primary research and deep uninfluenced analysis of products and technologies, with the overarching goal of providing the best research to educate business and IT for strategic planning and technology assessment needs. Ventana Research will focus the technology innovation summit sessions on the key benefits of such research highlighting how to use the latest trends in technology in business and IT now and in the future.

"It's time to shed some light on the truth about business and technology research. Advancing business and IT along with technology vendors on fact-based research, advice and education should remain priority number one for industry analyst firms and is core to our mission," said Mark Smith, CEO and Chief Research Officer at Ventana Research, "Our research has always provided this type of foundation and will continue to do just that. Unfortunately, it's becoming difficult to gain clarity with research that has been skewed due to lack of a sound methodology. Ventana Research continues to provide independent research to the annual research agenda that is publicly available. I want to thank our entire team at Ventana Research over the last decade who has striven to provide quality research and education to the industry."

Key highlights from Ventana Research's research will be presented at the Ventana Research Technology Innovation Summit on November 8, 2012. To gain access to the research across a live and free Internet-based web stream, register here:


About Ventana Research 

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit Tweet This: Ventana Research shares exclusive highlights from unpublished Business Technology Innovation research Nov. 8th.  #VRBTS12

Media Contact: 

Mendeil Bailey 

(925) 242-2412