Press Releases

Ventana Research Launches Business Technology Innovation Benchmark Research

New research will assess and educate on technology advancement for business and IT

Bend, OR / Aug 10, 2012 / by Ventana Research


SAN RAMON, CA, August 10, 2012 – Ventana Research will begin its latest Benchmark Research on Business Technology Innovation. The firm has embarked on this benchmark research to evaluate the main areas of technology advancement and uncover areas for businesses to achieve greater success. The research is designed to identify trends and best practices for business and IT organizations seeking technology improvement resulting in optimal performance. It will identify how innovative technology is helping business and IT empower executives, managers and workers to operate their businesses effectively.

The new benchmark explores six main areas of business technology advancement including; big data, business analytics, cloud computing, collaborative technologies, mobile technology and social media. The research will look at how organizations go about evaluation and selection of each of these game-changing technologies and address of the complexity of combining them. There search seeks to provide insight on how organizations embrace these innovative technologies across business and IT in order to have faster and smarter ways to meet business needs.

“Innovative technology has emerged at a rapid pace in the last decade, changing the way business and IT operate.” said Mark Smith, CEO and Chief Research Officer of Ventana Research. “We designed this new benchmark to investigate the fast changing technology landscape in six key technologies to provide education and comprehensive set of best practices to help organizations gain a competitive and profitable edge. Gaining this knowledge is no easy task.It requires the thorough and independent research that Ventana Research is known to provide to the industry for the past decade.”

To learn more about Business Technology Innovation and participate in the research, please visit: Research, a leading business technology research and advisory services firm, provides qualified research participants with a financial incentive,complimentary report and presentation of the research findings as well as access to a free educational webinar on key findings from the Business Technology Innovation benchmark research.

About Ventana Research 

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments,education workshops and our research and advisory services, Ventana On-Demand.Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time,cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit

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Media Contact:

Molly Johnson