Press Releases

Ventana Research Releases Predictive Analytics Benchmark Research and Education

Research finds growth of predictive analytics provides competitive advantage and increased profitability

Bend, OR / Mar 07, 2012 / by Ventana Research


San Ramon, Calif. – March 7, 2012 – New benchmark research from Ventana Research, “Predictive Analytics: Improving Performance by Making the Future More Visible,” finds that in organizations that have deployed predictive analytics, over two-thirds are satisfied (45 percent) or very satisfied (21 percent) with their use of predictive analytics.

Predictive analytics have become increasingly important as companies wish to harness the historical analysis with forward looking analytics to forecast the future and provide a range of potential courses of action. Among companies that have deployed predictive analytics, Ventana Research found largely positive results about the use and results. Three-quarters (74 percent) of respondents largely trust the predictive analytics, while another 10 percent trust them totally. In addition, the use of predictive analytics on social media networks, pricing across supply chain and customer service were the top three planned areas of focus.

“Predictive analytics are changing the way businesses operate and our research provides a competitive advantage,” said David Menninger, VP & Research Director of Ventana Research. “The research identified best practices and methods for which predictive analytics can be best utilized across line of business processes.”

Ventana Research undertook this benchmark research to learn about organizations that use predictive analytics and to acquire real-world information about levels of maturity, trends and best practices. It explores how they do this now, how people at various levels feel about the current processes and tools, plans they have to change of improve them, and benefits they hope to gain by doing so.

Ventana Research will expand on the key findings of this benchmark research during a live interactive webinar on March 22nd, 2012 at 10am Pacific Time. To participate in the webinar, or view it after it has taken place, visit:

Those interested in learning more about this benchmark research can do so at As a part of your registration you will receive insights and education from Ventana Research on using technology effectively in business.

To view Ventana Research’s 2012 research agenda, please visit

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.


Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including TwitterFacebook,LinkedIn and Business Week’s Business Exchange.


To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit


Media: Copies of benchmark research report and interviews are available upon request.


Media Contact:

Bailey Donoghue

(925) 242-2412