Press Releases

Ventana Research Finds Hadoop Advancing Information Management

New Benchmark Research Validates Hadoop Adoption for Big Data

Bend, OR / Jun 29, 2011 / by Ventana Research

San Ramon, Calif.- June 29, 2011 – Newly conducted benchmark research from Ventana Research shows organizations are recognizing that addressing big data needs requires new approaches to data and information management. New processes and new technologies have begun to take hold, as have the beginnings of a set of best practices. In particular, Hadoop is emerging in fore-front as a solution for managing large-scale data. The research findings indicate that Hadoop is already being used in one third of big data environments and evaluated in nearly another fifth. The research also found that Hadoop is additive to existing technologies according to almost two thirds of research participants.

Topping the lists of benefits in Hadoop adoption are newly found capabilities - 87% of organizations using Hadoop report being able to do new things with big data versus 52% of other organizations, 94% perform new types of analytics on large volumes of data, 88% analyze data at greater level of detail.  These research statistics already validate the arrival of Hadoop as a key component of organization’s information management efforts. However, challenges remain with over half the organizations indicating some level of dissatisfaction with Hadoop.

The full finding of this in-depth benchmark research on will be released by Ventana Research at the upcoming research webinar, the latest from the leading business technology research firm, analyzed hundreds of organizations around the world to assess the maturity and direction of their efforts. Ventana Research is well known as it established information management as a category with its benchmark research and education. Ventana Research undertook this benchmark research to acquire real-world information about maturity, trends and best practices in how organizations on companies’ attitudes toward managing ‘Big Data’ and the adoption of technologies such as Hadoop to optimize their data management processes and operations. It explores how they do this now, how their employees view the current processes and tools, plans they have to change or improve them, and benefits they hope to gain by doing so.

"The recent surge in interest and awareness of Hadoop has created confusion in the market," said David Menninger, Vice President and Research Director, Ventana Research. "We undertook this research to help organizations gain a fact-based perspective on the potential benefits of and the obstacles to successful Hadoop deployments. The research shows that organizations can gain significant benefits from Hadoop and we look forward to sharing the findings."

Ventana Research will detail the findings of this benchmark research in a live interactive webinar on July 28, 2011 at 10:00 AM Pacific time that will discuss the research findings and offer recommendations for improvement. Key research findings to be discussed will include:

• The current state of organizations’ thinking on how best to apply Big Data management techniques.

• Top patterns in the adoption of new methods and technologies

• The current state, future direction of and potential investments

• The competencies required to manage large-scale data.

• Recommendations for organizations to act on immediately.

Register for the Webinar

Those interested in learning more about the benchmark research can find additional information at The research was sponsored by Cloudera and Karmasphere. As a part of your registration you will receive insights and education from Ventana Research on using technology effectively in business.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Business Week’s Business Exchange.

Media: Copies of benchmark research report and interviews are available upon request.

Media Contact: 

Mendeil Bailey 

(925) 242-2412