Establishing Order in Information from All Sources
"Big data has gained the attention of organizations seeking previously unavailable insights that help them compete better. Big data encompasses the storage and processing of any type and volume of information, structured or unstructured, arriving at any frequency. It enables users to access and use the data on a real-time or periodic basis for operations and analysis. Without big data capabilities, a standard relational database management system (RDBMS) limits the ability of users to consume such substantial amounts of data."