Approaches to “pricing,” or the discipline of setting prices, vary across industries and across different organizations within the same industry. Many factors determine how companies go about pricing, but with the rise of the digital economy and the exponential growth of relevant data being generated and stored, pricing as a discipline is now possible across a broad range of industries and companies. Nonetheless, it is still not mainstream and doesn’t often receive ongoing focus within organizations.
Watch and listen to Stephen Hurrell to learn more!
