Organizations need to address limitations in the ways they manage product information, including related attributes and content that describes the products. New types and sources of data often introduce new and inconsistent ways in which products, materials and attributes are defined. Yet organizations must incorporate these large amounts of new data more quickly than ever because competitive pressures require that the information presented to customers is accurate, operational processes run uninterrupted and timely data is available for business analysis.
Ventana Research undertook this benchmark research to determine the attitudes, requirements and future plans of those who use product information management systems and to identify the best practices of organizations that use it successfully. We set out to examine both the commonalities and the qualities specific to major industry sectors and across sizes of organizations. We considered how organizations perform product information management, issues they encounter in the process and how their use of PIM and related technology is evolving.
To see how organizations are using the Product Information Management, along with the successes and problems they are encountering, download the executive summary.